T-Mobile bought Mint Mobile for up to $1.35 billion on Wednesday. Ultra Mobile, an international calling service, and wireless wholesaler Plum will be acquired with Mint Mobile's parent
Ka'ena Corporation. According to a news release, Reynolds, who bought a minority investment in Mint Mobile in 2019, will continue his "creative role on behalf of Mint" as a spokesperson.
Reynolds tweeted Wednesday, "I never dreamed I'd own a wireless firm or sell it to T-Mobile." I'm proud and appreciative for my odd life.
Reynolds considered his Mint investment "a bit unorthodox" at the time. "Celebrities usually buy luxury skincare or gin," he remarked.
its website, Mint Mobile was founded in 2016 to provide "cheap, quality cellular" to users. Reynolds "eager to champion a more practical approach to the most necessary technology" in 2019.
T-Mobile acquired Mint Mobile to improve its prepaid services. In a Wednesday YouTube video with Reynolds, CEO Mike Sievert assured clients that Mint's $15 per month pricing plan would remain.
The brand's two founders will also handle what "will normally operate as a separate business segment," the release states.
"Over the long-term, we'll also gain from implementing the marketing formula Mint has become famous for across more parts of T-Mobile," stated Sievert.
Ka'ena's performance will determine the deal's price.