The faithful following of Taylor Swift required a miracle. This is how they were able to acquire tickets.
After a "record demand" caused a debacle with Ticketmaster, the singer's most committed online
fans sprung into action to help each other get into the Eras Tour at costs that were more reasonable.
"It's like a lottery to get taken from now," said Holly Turner, who was 26 years old at the time and recalls paying about $23 on the day of the show
for floor tickets to her first Taylor Swift stadium show in 2011. By the year 2020, when Swift's Lover Fest tour was scheduled to begin, the level of competition had increased significantly.
Turner stated that she waited in a digital queue for those tickets for eight hours, but that she eventually obtained them.
(The events were eventually canceled because to Covid-19, which only served to increase interest for the singer's
upcoming Eras Tour, which is the first set of concerts the singer will perform since 2018.)